Have you ever thought about the distinct differences between content marketing and PR? Both heavily leverage content, but they serve very different objectives for most companies. Today's guide by guest contributor Chris Norton digs into how they are used to reach different types of audiences, the types of content involved, and how their effectiveness is measured. Get the insights you need to build a successful marketing strategy that infuses the benefits of both content marketing and PR!
Have you ever thought about the distinct differences between content marketing and PR? Both heavily leverage content, but they serve very different objectives for most companies. Today's guide by guest contributor Chris Norton digs into how they are used to reach different types of audiences, the types of content involved, and how their effectiveness is measured. Get the insights you need to build a successful marketing strategy that infuses the benefits of both content marketing and PR!