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5 Best Practices for Internationalizing Your Website Content
Internationalizing your website content is more than just duplicating website pages and translating words. With so many technical and SEO implications, it's important to have the right strategies in...
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Content Distribution: Why Writing and Publishing Content Alone is Not Enough
If you publish it, they will come. HA! This is certainly not the case these days. One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your...
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Is Your Marketing Stuck in a Campaign-Centric World?
If your marketing can best be described as one campaign after another, we need to have a little chat. At a minimum, you should dig into our latest article to learn why you need to shift your mindset,...
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What Is Content Optimization, and How Can I Use It to Improve My Content?
Content optimization may sound technical (it's really not), but any content producer who is writing for the web should understand the ins and outs. In this article, we dig into the 6 most common...
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Can You Elevate Content Management with AI?
Content management can be a complicated, time-consuming process — but with AI, teams can save time and produce content that speaks to their audience. Discover how AI can help elevate content management...
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The Divvy Guide to Machine Learning in Content Marketing
There's no shortage of discussion and hype around the AI space these days, but machine learning is an important subset of AI that is vital for marketers to understand. Check out our latest article to...
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7 Key Metrics to Track When Measuring Your Content Engagement
What do you do when your website traffic and search engine rankings are good, but your website (in general) just doesn't seem to be performing? Your conversions are flat. Your bounce rate is high....
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Revolutionizing Content Workflows: A Strategic Guide for Marketing Managers
Are you a busy marketing or content manager looking to streamline your content operations? Investing in content workflow technology can help you manage your team, improve collaboration, and introduce...
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Maximizing Team Efficiency: The Power of Collaborative Content Planning
Does your organization tend to plan marketing and content initiatives in silos? Why? We're certainly aware that having "too many cooks in the kitchen" can be problematic, but the benefits of a more...
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7 Smart Tips to Reduce Editing Time
Editing is obviously a crucial part of the content production process, but it can often throw a wrench in your publishing schedule. To help content and marketing teams avoid these delays, our latest...
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4 Content Personalization Tactics That Will Wow Your Audience
You've done it! You've shifted the internal mindset of your marketing org to focus on customer needs (vs. just talking about yourself/your products). But have your teams taken the next step? Content...
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Behind the Scenes of Video Marketing Success: The Power of Audience Research
What's the recipe for successful video marketing content? Start with the basics: know your audience and give them what they want! Sure, this might be easier said than done, but Victor Blasco of YumYum...
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The Ultimate Guide to Content Project Management
Does your content team struggle to maintain focus and deliver quality content amidst the chaos of content marketing? We know the feeling... That's why we built Divvy. But it takes more than just a good...
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Audience Marketing: How to Find Out What Makes Your Audience Tick
If you want your content to perform in a way that attracts, delights, and converts your target audiences, you have to get inside their heads. In this post, DivvyHQ co-founder Brody Dorland digs into...
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Differentiating Content Marketing and PR: A Comprehensive Guide
Have you ever thought about the distinct differences between content marketing and PR? Both heavily leverage content, but they serve very different objectives for most companies. Today's guide by guest...
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